like most of animals, human brain is devide into left hemispheres and right one. Different side of our brain controlls what kind of information we processed.For the left hemispheres people, they are more logical and rational. Different to left hemispheres, the right hemispheres people are more senstive and emotional.
the picture below is a simple way to test which kind of people you preferred.
If you see the woman are turning clockwise, you use more of the right side of the brain.
If it’s anti-clockwise, more lefe side of brain you used.
It’s useful for marketers to addresss their advertisment for different kinds of brains.
LEFT BRAIN FUNCTIONS VS RIGHT BRAIN FUNCTIONS
uses logic uses feeling
detail oriented “big picture” oriented
facts rule imagination rules
words and language symbols and images
present and past present and future
math and science philosophy and religion
can comprehend can “get it” (i.e. meaning)
knowing believes
acknowledges appreciates
order/pattern perception spatial perception
knows object name knows object function
reality based fantasy based
forms strategies presents possibilities
practical impetuous
safe risk taking
picture to demonstrate
For left brain advertisment
We should explain why the comsumers should buy and provide figures. Moreover, explain what benefit comsumers can get for this purchase.
In this car advertisment, it display the money these cars takes and the advertages for each cars which would attract the left brain comsumers.
For right brain advertisment
The marketers could make the pictures more storytelling and creative. they just need to show fantastic image for the right brain comsumers.
this advertisment is showing how powerful engine this car have instead of figures.
To sum up, left brain is more likely to science and right brain is related to art. We can create advertisment according to what kind of comsumers preferred.
reference
http://agbeat.com/business-marketing/how-right-and-left-brain-thinkers-market-differently/
py157 